Adding the Technology dimension to your Marketing

Get results with MarTech

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Automate and scale your marketing

Mature your marketing by leveraging sophisticated tools

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Marketing Automation

Do you have the right tools to transform your marketing strategy into sales?

For marketing teams and processes to reach a degree of maturity,  the scale and variety of activities is extremely crucial. Moreover, these have to brought into a holistic plan that delivers the end result. Automation is the right way to go if you want to achieve this in a systematic and result-oriented manner. 

Marketing technology helps you bring together different aspects of your marketing plan into a structure that makes it possible for you to easily identify how different activities have worked together to produce a result. For example,  a well-written landing page, supported by blogs on various aspects of the topic and promoted via well-designed ad campaigns will all work in tandem to produce a sale. 

Modern marketing technology is more about achieving efficiency than it is about merely automating repetitive tasks or activities.

Marketing technology helps you ensure that when marketing activities are taken up at scale, small but crucial activities don't slip through the cracks in your processes and break up the chain that could have led to a successful sale. It acts like a catch-all basket that ensures that every email that needed to be sent has been sent and every prospect who filled a form has been acknowledged... and much more...

Marketing ROI has always been a contentious topic at sales and marketing meetings. Marketing technology helps sync marketing teams with sales and achieve a level of integration that helps close the feedback loop to identify those marketing initiatives that are leading to successful sales. Now, you can clearly and conclusively calculate the ROI of your marketing initiatives.

Want to find out how?

Talk to our automation expert
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Marketing As A Service - MaaS

For marketing teams, scaling up is one of the biggest challenges.  Businesses are changing rapidly and marketing is one of the first that needs to step up to ensure that sales pipelines are full and fast-moving. Our MaaS service helps you scale your marketing quickly in response to your business needs and your targets. A month-on-month program, MaaS delivers in a time-tested and structured manner in response to your changing content marketing needs.

With Marketing As A Service, Digittori works with your existing marketing team and infrastructure.  Our team steps in to complement your resources, create content, run campaigns, analyze results, produce reports, and plan for the next run.

SEO & SEM:  Want to take your online presence to the next level? Reach the right people. Get your website to rank higher in search result pages, keeping you in the spotlight. Be it on-page SEO, paid search, or display campaigns, we’ve got you covered.

Social Media Marketing: Put your brand message out there for your customers to see. We design your social communication and make the most of a variety of social media marketing techniques, inclusive of paid boosts and sponsored posts to give your brand the visibility it needs - and deserves!. 

Email marketing remains one of the most effective marketing tools. If done consistently, email marketing can yield the highest ROI as compared to other channels.

Thought Leadership Content: Want to communicate that you’re the best there is? While you may be the amongst the best in your niche, it doesn’t count if your customers don’t know about it!  Make sure that your customers know how high you set the bar.

Talk to us our content expert

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Content - the foundation of MarTech

To drive true results from your digital selling strategy, you require both high-quality content and state-of-the-art technology.

  • Digital Asset Management 
  • Email and Marketing Automation: 
  • Customer Relationship Management
  • Content Management Platforms
  • Social Media Management

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Marketing & Sales Integration

Tight integration between sales and marketing teams is now being recognized as a necessary pre-condition to leveraging the impact of high-quality marketing content.

In order to engage prospects, marketing and sales teams need to collaborate and address the customer's need for information throughout the buyer journey.

sales and marekting integration

MarTech allows your sales team's goal to be closely aligned to your marketing team's goal. Leads collected through marketing can be traced through the sales funnel and right up to conversion, allowing you to accurately assess marketing ROI and optimize activities that lead to successful sales closures.

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Actionable Insights from Marketing Data

Fuel the future with your present
Marketing automation and technology provide you with rich data and insights into your customers and the way your business operates. From the amount of traffic your website receives to the way customers respond to your campaigns, there is rich data present that if used correctly, can revolutionize your business. 

Martech allows you to identify and analyze insights, that can help improve your business, optimize performance, or find what in particular is holding you back, to begin with. 

 

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You can do Everything Yourself!

Marketing technology brings in an element of self-service into digital marketing. 

Technology once implemented can reduce day-to-day dependence on IT teams. Sophisticated Content Management Systems help marketers create personalized content and update web pages themselves. They can easily execute automated SEO recommendations, and even use live chat to engage directly with customers and get a better understanding of their experience.

With Marketing Automation, marketers can gain real-time insights into content and campaigns that are converting to sales. 

Martech helps marketers get back to marketing! They can spend more time managing the customer experience instead of managing websites!

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Martech is now a core capability for marketing teams, and skills are in high demand. However, effective martech acquisition and use remain elusive for close to one in five marketing leaders.

Gartner.com | Marketing Technology and Emerging Trends

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68% of marketers are using marketing automation. (Hubspot Research Feb 2020)

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PWC named AI one of the eight essential technologies in business. (Huff Post, 2017)

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57% of marketers say integration is still the most challenging barrier to marketing technology success (cdn.chiefmartec.com 2018)

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In need of a fresh yet strong marketing strategy?

We'll give you a marketing strategy akin to the perfect drink - with a standout flavor and interesting notes, potent enough to create a big impact. Every one of our campaigns features a blend of different elements, ‘flavors’ of marketing, much like what goes into your perfect drink.

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