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Target Campaigns to The Buyer Journey

The first and most important step while devising a campaign strategy is to identify whom you are talking to and where they are in their buyer journey.

The buyer journey is the active research process that your prospect goes through before taking a decision to purchase your product or service.

The Awareness stage or the 'Top of the Funnel', popularly called TOFU, needs campaigns that simply introduce your brand or solution to the prospect and get their attention. Social ads and display ads are some of the most common campaigns we may use here.

The Consideration stage also called the 'Middle-of-the-Funnel' or MOFU - by this time your prospect already knows about your business and it's time explain 'how' you can solve the prospect's pain point. It's a great time to harness the power of search ads, and especially remarketing strategies. A consistent and well-segmented email campaign strategy also works well at this stage.

The Decision stage, or what we marketers love to call 'Bottom-of-the-Funnel' (BOFU), is of course that critical stage which defines whether your prospect is going to convert into your customer! You want very sharp campaigns here: Strong CTAs, targeting ads at keywords with intent to purchase and long-tail keywords, focussed targeting options like custom audiences and in-market audiences are all strategies we use to help you close that deal, wrap up your sale!

By catering to the specific stage your audience is in, you stand a higher chance of clocking conversions and creating a lasting impression.

Between these stages, there are a million ways to launch campaigns and optimize them; doing this effectively is where we come in.

Lead Nurturing Campaigns

Generating leads is tough enough - and then there is a long and painstaking process in which you need to keep connecting with your leads, building a relationship with them, providing them information, answering their challenges, and convincing them that you are the best option for them.
The process of taking a prospect from the top of the funnel to its bottom is what we call lead nurturing.

This involves the cultivating of relationships between your brand and your customers in order to gain positive conversions.

No one knows better than us how much patience and will power it takes to get through this!  But when you invest time and effort into this nurturing a priority, you'll reap rich rewards. And that's a Digittori promise!

The best way to nurture leads is through marketing automation. Get in touch with us now is discuss how!

Optimizing Landing Pages for Conversion

A landing page is that critical point at which website visitors leave their contact information which can then be used to nurture them towards conversion.
Simply put: The more effective this page is at capturing leads, the better are your chances at business growth!

Your landing page needs to communicate what you offer in a jiffy. Engage customers, persuade them to move further down the conversion funnel, so they continue to see content that is meaningful to them.

Tips for optimizing your landing pages? We can discuss that over coffee...  For now, suffice to say: Design them better. Test & refine. Build several of them.