It’s that time of the year. Time to look back at the year that’s fast slipping away from us - and anticipate what’s in store ahead.
What goals did your business achieve in 2024? And what can you do better in 2025?
Is your business ready for 2025?
In this article, we look at automation and AI trends businesses can expect to see in marketing, sales and service in the coming months. We'll highlight some key takeaways for you to keep in mind as you work out strategic plans for 2025.
Digittori Consulting works with businesses that want to build efficient sales and marketing processes and leverage automation to create customer-centric digital workflows.
We partner with industry-leading Marketing, Sales & Service automation companies, helping businesses improve efficiency and productivity in customer-engaging processes.
"Business leaders know they cannot stand still. In PwC's 2024 Global CEO Survey, 45% of CEOs said their companies will not be viable in ten years if they do not change course. From the global move toward sustainability to the accelerating deployment of AI, transformative forces are shifting what it takes for companies to succeed."
- Carol Stubbings, Global Chief Commercial Officer, PwC UK
We are at the cusp of an AI revolution. The implications for small and medium businesses are enormous.
Improving efficiency and productivity is imperative, not just for global enterprises, but for small and medium businesses too.
Small teams will need to do more.
Those who harness AI to do more in less time and yet maintain accuracy and high quality will win in 2025.
While affordable and easy-to-use tooling is increasingly becoming available, it is also creating a churn in the workforce. Businesses must remap the skills they require to leverage AI tools.
Retraining and upskilling your employees is vital. But changing their mindset is critical.
In 2025 we will see businesses integrating AI into all areas of operations—from marketing and sales to production and customer service.
Automation tools reduce time spent on tedious or repetitive tasks. Adoption of these tools across various aspects of marketing, sales & service will become more rapid and pervasive in 2025. But what’s important is to use the time and resources saved to engage in more value-added work.
Those who can harness AI tools to save time and manual effort and improve productivity will be ahead of the game in 2025.
Are your employees wary of new systems and technologies? Do they hesitate to invest time and energy in getting hands-on with new IT tools? Managing change is a challenge that business owners will need to take on in 2025 if they want to lead the pack.
Remove the fear of automation by holding workshops or short sessions with your teams to introduce new ways of working and showcasing how learning to use new AI tools is a vital value-add for your workforce and can significantly strengthen their work profile.
Connect with Digittori for more information on how we can arrange team workshops and discovery sessions to encourage your employees to adopt AI-powered processes.
Today customers are becoming more and more comfortable with AI-powered communication. Chatbots and AI assistants that can address standard queries instantly, 24x7, are becoming the norm. Businesses that invest in service automation will be able to offer one-to-one personalized attention to every customer - at scale.
Next-gen AI assistants can be customized to speak the language of your brand and converse with more personality than the older chatbots which seemed to put off customers.
The ability to tailor products or services to a customer’s specific needs or desires is a big factor in winning customer trust and loyalty.
2025 will also be about customization in other aspects such as product features and personalized messaging based on a customer’s past purchase history or buying preferences. CRM data enrichment will be a buzzword in 2025.
Businesses that maintain focus on the powerful impact of personal interactions with customers and use CRM data creatively to personalize their product offerings will win in 2025.
Businesses that use a stack of IT systems have a wealth of data that is idling in silos and is not being leveraged for decision-making.
2025 will be a win for those who focus on integrating disparate systems to bring business-relevant data into a single source of truth.
Your data holds valuable insights which when used in conjunction with market trends and knowledge of consumer behaviour, will enable better decision-making and strategic planning that sets you on the path to growth.
PRO TIP: Sometimes the first pitch your automation vendor or implementation partner makes may not be close enough to your point of view (only about 60%-70% there), But if the partner shows an eagerness to tailor a solution, there is a high likelihood they will be able to roll out a cost-effective solution that maps to your business.
A partner who understands the language of your business will have a good shot at success.
Digittori Consulting is a certified HubSpot Solutions Provider. We recommend and implement HubSpot's AI-powered CRM and Marketing, Sales & Service automation solutions.
Here's why we'd recommend you to adopt HubSpot's Smart CRM platform for success in 2025:
84% of sales leaders concede that their quality of leads has improved after deploying the HubSpot platform.
HubSpot has outlined some essential strategies for Marketing, Sales & Service success in 2025 and introduced a host of AI features to amplify your customer outreach efforts and supercharge your business.
Here's a quick peek into how Breeze Intelligence, the newest offering from HubSpot helps you leverage AI in your marketing, sales & service initiatives:
BREEZE AI FOR MARKETING
Streamline content planning, creation, and posting across your social channels with the Breeze Social Media Agent. Save time and creative effort with AI-generated social posts.
BREEZE AI FOR CONTENT CREATION
The Breeze Content Agent creates targeted content in your brand voice leveraging CRM data. Generate a consistent flow of ideas and topics. Easily generate landing pages, podcasts, case studies, and blogs.
BREEZE AI FOR SALES
Breeze Prospecting Agent helps you identify and prioritize top prospects in your CRM, generate personalized email outreach at scale and focus your outreach efforts on quality leads.
BREEZE AI FOR SERVICE
Breeze Customer Agent automates ticket resolution helping businesses to keep up with high support ticket volume. You can customize the agent to engage in conversations that feel personal. It skillfully manages customer inquiries it can handle and easily transfers customers to human reps for ones it can’t.
Sounds interesting? If you'd like to learn more about HubSpot's Breeze AI, connect with us today. We'll be happy to schedule a free consultation call to discuss how you can leverage AI to power up your business in 2025.