Sales processes have changed dramatically in recent years. The business landscape has been evolving at a scorching pace. We've seen a rise of digital payments and the shift to remote work, and we're grappling with the increasing expectations of customers who use multiple channels to transact and communicate with brands and companies.
These changes have put a strain on sales teams. They can no longer rely on a simple, linear sales process with a predictable set of goals and standard operating procedures.
Additionally, today's buyers—whether B2C, B2B or D2C—are more informed and empowered than ever. They want to interact with salespeople on their own terms via channels that are convenient for them. As a result, sales reps are now juggling multiple tasks, from prospecting and lead qualification to customer relationship management (CRM) and even data entry! This imbalance can make it difficult for them to focus on the most crucial part of their job: selling.
In this article, we discuss how a sales-focused CRM can help your sales reps to do more with less. By automating repetitive tasks and providing a centralized view of customer data, sales automation tools free up time for sales reps, allowing them to focus on their core function—driving revenue.
At Digittori, we use and recommend HubSpot's CRM and Sales Hub to streamline and automate sales processes and boost sales team productivity.
Sales leaders focus on building relationships with customers and closing deals. But if the average employee logs more than 2000 hours annually on emails, meetings, and calls, where is the focus we're talking about?
According to a McKinsey Global Institute report, here's how most typical sales professionals spend their time on a typical workday:
This daily task breakdown indicates that the average salesperson spends less than half a day selling!
Is your sales team stretched between priorities? How can your sales team improve their selling time? Would they do far better on their sales targets with some technology enablement?
Read on below as we answer some of these questions with actionable tips to improve sales force productivity.
Many sales leaders still think of a CRM system as a way to record customer information. Yes, a CRM does that. But it also does a lot more.
Advanced CRM systems are more than a replacement for that Excel sheet your sales team or MIS team meticulously maintains with a list of customers and expected revenue from them.
A modern CRM, like the HubSpot CRM, has a host of automation and productivity tools. Most importantly, automation and AI-enabled data insights ensure that mundane or repetitive tasks are executed with precision and consistency.
And much more.
At Digittori, we work actively with your sales team, identifying automation opportunities in your processes and configuring workflows to free up valuable time for your sales reps and improve PPR (Productivity Per Rep).
Connect with us to learn more.
With clear goals and priorities set within the system, sales reps can navigate their daily tasks with a sense of purpose, focusing on activities that directly contribute to the bottom line.
Prioritizing sales tasks based on urgency and potential impact allows reps to focus on high-value activities, improving efficiency and reaching targets faster and with less friction.
With a sales-focused CRM like HubSpot, you can enhance collaboration and communication among sales reps, enabling them to share insights, best practices, and customer data to improve their overall effectiveness.
You can also facilitate real-time communication between sales reps and clients to connect and share information.
The HubSpot CRM provides a centralized repository for customer data, ensuring everyone has access to the same information to deliver a consistent and personalized customer experience.
HubSpot Sales Hub features powerful automation and AI-enabled data insights, providing your sales team with all the tools they need within a single platform.
Digittori Consulting is a HubSpot Solutions Provider. If you'd like to learn more about how you can leverage HubSpot's CRM & Sales platform to boost sales rep productivity, get in touch with us.
And if you're already a HubSpot user but need hands-on support to improve your product usage or implement best practices, we're always here to help.
Reach out to Digittori to implement HubSpot CRM and empower your sales team to perform at their best and achieve outstanding results. Remember, baby steps taken early on can make a big difference.